You received 200 reviews last year. But what do they really say? Reading individual reviews is time-consuming. AI-powered sentiment analysis makes the big picture visible.
What Is Sentiment Analysis?
Sentiment analysis uses artificial intelligence to recognize the emotional tone of texts:
- Positive: Enthusiasm, satisfaction, recommendation
- Neutral: Factual description without strong emotion
- Negative: Frustration, disappointment, criticism
But modern AI goes further: It recognizes themes and patterns in your reviews.
What AI Sentiment Reports Reveal
Recurring Themes
The AI identifies which topics frequently appear in your reviews:
- “Friendly staff” (43 mentions)
- “Long wait time” (12 mentions)
- “Good value for money” (28 mentions)
Hidden Problems
Sometimes you can’t see the forest for the trees. The AI recognizes subtle patterns:
“Wait times increased significantly in November – possibly a staffing shortage?”
Development Over Time
Monthly reports show trends:
- Is sentiment improving?
- Which problems were successfully resolved?
- Where are new complaints emerging?
Practical Applications
For Management
Get a monthly overview without reading hundreds of reviews yourself. The AI summarizes what matters.
For Quality Management
Identify improvement opportunities with concrete numbers. “38% of negative reviews mention the parking situation” – that’s a clear action item.
For Marketing
Discover which aspects customers particularly appreciate. You can highlight these strengths in your advertising.
The Monthly AI Sentiment Report
A professional sentiment report includes:
- Summary – Key insights at a glance
- Sentiment trend – Development compared to previous month
- Top themes – What do customers mention most?
- Improvement suggestions – Concrete recommendations
- Highlight reviews – Particularly positive or critical examples
Conclusion
Individual reviews tell stories. But AI analysis reveals the big story behind your customer feedback. Use these insights to systematically improve.
Pury-Reviews automatically sends you monthly AI sentiment reports by email – professionally prepared and immediately actionable.