The biggest mistake when collecting reviews? Wrong timing. Ask too early, and the customer doesn’t know your product yet. Ask too late, and the excitement has faded.
What Is the “Golden Moment”?
The Golden Moment is the point of maximum customer satisfaction. It’s fleeting – like a goldfish slipping through your fingers. But if you catch it, the willingness to leave a review is at its peak.
Typical Golden Moments by Industry
| Industry | Golden Moment |
|---|---|
| Restaurant | After paying, with a full stomach |
| Car Dealership | At vehicle handover |
| Contractor | When customer sees the result |
| E-commerce | 3-5 days after delivery |
| Medical Practice | After successful treatment |
The Tools for Perfect Timing
1. On-Site QR Codes
QR codes allow customers to review exactly at the Golden Moment. Place them strategically:
- On receipts or invoices
- At the checkout or reception
- On business cards or flyers
- In waiting areas (with signage)
2. Automated SMS Requests
SMS have a 98% open rate and are usually read within 3 minutes. Perfect for time-sensitive requests.
Example Timing:
- Hair salon: 2 hours after appointment
- Auto shop: Same evening
- Hotel: Checkout day at 10 AM
3. WhatsApp Review Requests
WhatsApp feels more personal than SMS and has high engagement rates. Especially effective for businesses already using WhatsApp for customer communication.
4. Email Sequences
Emails work for longer purchase cycles. Send a friendly reminder 1-3 days after purchase or service.
The Opt-In Landing Page: Automation from the Start
With an opt-in landing page, you collect customer data before service begins. The flow:
- Customer scans QR code upon arrival
- Customer enters email or phone number
- System stores the contact
- Automatic review request after defined time period
No need to manually ask for reviews – the system handles it at the right time.
Bonus: Thank-You Pages with Added Value
Direct satisfied reviewers to a thank-you page with added value:
- Discount code for next visit
- Invitation to loyalty program
- Video testimonial request
Conclusion
The Golden Moment exists – you just need to seize it. With the right tools and automation, you reach customers exactly when they’re most satisfied.
Pury-Reviews offers QR codes, SMS, WhatsApp, and email automation in one platform to capture every Golden Moment.