Contractors live on referrals. What used to be word-of-mouth recommendations are now Google reviews. Whether you’re an electrician, plumber, painter, roofer, or HVAC technician – those with good online ratings get the best jobs.
Why Reviews Are Essential for Contractors
When the furnace breaks down or the roof leaks, most people Google for a contractor nearby. Search results show businesses with star ratings – and those who can’t compete get overlooked.
The Trust Factor
Contractors enter their customers’ most private space: their home. Trust is therefore particularly important. Positive reviews from real customers build that trust.
Industry-Specific Tips
For Electricians
Customers especially appreciate punctuality, clean work, and clear explanations. Highlight these aspects in your review requests.
For Plumbers and Pipefitters
Emergency calls are emotionally charged – a burst pipe is stressful. When you solve the problem quickly and professionally, customers are especially grateful and ready to leave reviews.
For Painters and Decorators
Before-and-after effects impress. Ask customers for a review with photos – this dramatically amplifies the impact.
For Roofers
Long-term quality counts. Also ask longtime customers who were satisfied years ago for reviews.
For HVAC Technicians
Maintenance contracts provide regular contact points. Use every service appointment as an opportunity for a review request.
Strategies for More Contractor Reviews
1. Right After Completing the Job
The best moment for a review request is when the customer sees the result and is impressed. Show a QR code on your tablet or leave a card behind.
2. Automated Follow-up SMS
Send a friendly SMS the evening after the job: “Thank you for your order! Were you satisfied? We’d appreciate a review.”
3. Resolve Complaints Internally
Sometimes things go wrong. With a feedback filter, unhappy customers can contact you directly instead of writing a negative public review. This gives you a chance to fix the problem.
Conclusion
For contractors, Google reviews are the digital replacement for the classic recommendation from a neighbor. Those who actively collect reviews and maintain their online reputation ensure a steady stream of new jobs.
With Pury-Reviews, you can automate review requests via SMS, WhatsApp, and email – while catching negative feedback before it goes public.